Adapting to International Flavours – McDonalds


Are You Global?

If you are expanding your business internationally you always have to adapt to the country you move to. Have this in mind for all parts of your business – legal issues, employees, financial environment and of course your product for a new target group. There are of course a lot more categories which have to be overviewed when your business is going abroad and I will talk about them in future posts. Of course this also is true for Global Players and since I was hungry and went to McDonald’s today I explored that they offer a Scorcher Peri Peri Burger(Chickenburger with spicy sauce) here in Australia which I have never seen in Germany or the US before.

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